"Bloat." Now, That'll Stand out in B2B Copy!

Standing out in B2B SaaS marketing takes being bold and not being afraid to experiment. What's the worst thing that can happen?

You sweat over a webinar title. At about the 50th version, you throw in the word “bloat” — like “tech-stack bloat.”

It feels risky.

For B2B.

But you run with it because:

1) It creates a super vivid image for the target visitor you want to mesmerize…um, register.

2) You’ve gotta put the colorful stuff out there (or why do this marketing thing?)

3) What’s the worst thing that could happen?

With that one word, would-be attendees stop in their scrolling tracks. They sign up because their tech stack is out of control (hello, pain point).

The sweet spot? You hear that the webinar speakers liked the title :)

Image by Andre Tan (edited)

#copywriting #B2Bcopywriting #digitalmarketing